A great user experience (UX) is the only thing that makes your software product stand out from products and services offered by your competitors. The cost of starting a tech company gets cheaper every day, but it still takes time and money to build a product experience your customers love. You need an experienced design team that understands how to translate your vision into a user interface (UI) that works flawlessly across mobile, tablet, laptop and desktop devices.

It takes a few seconds for your prospective customers to determine that your web and mobile products were designed by engineers, not designers. Often, a poor first-time user experience is all it takes for a prospective customer to abandon your product and look elsewhere for a better solution. When you build the best UX in your industry or product category, you reduce your cost of customer acquisition because your customers become your best source of referrals. Customers who love your product share it with friends and colleagues because they want your product to be successful.